True Omni-channel retail unifies not only the clients sales experience on the front end but as well the backend administration database is also streamlined into a “omni” source. Sales from the bricks and mortar stores POS terminals and a person shopping online are recorded and the inventory managed from the same “omni” database.
Omni-channel retail (or omnichannel commerce) provides a seamless customer branding experience whether the user is shopping online from a mobile device to a laptop or in a brick-and-mortar store using Digital Displays such as Menu Boards.
Omni-channel mean a sort of Omni-data and sales integration into single omni-data base that can be easily accessed by both accounting and marketing.